In a service business, sometimes you have to identify who your client should really be. I used to say in the web design world that I would rather have one client at $40,000 then try and manage eight different projects with eight different clients for $5,000 a piece. It’s a whole lot less work for me, less people to deal with and more of my time can be dedicated to making the one client happy. It also seems to be easier to deal with someone with a realistic budget because the clients you try to service as a “favor” tend to be the pickiest. Typically, because the project could be a large financial commitment in their eyes – even at $5,000 – the smaller clients want to make sure every penny is spent wisely, and the project can easily become micromanaged. Needless to say, there are multiple benefits when servicing the larger clients.
However, with larger clients come larger responsibilities.
on Wednesday, May 26. 2010 15:56
on Tuesday, May 20. 2008 21:20
Join FaceySpacey and other software entrepreneurs, financiers, social networking executives to discuss important trends effecting software firms.

When: Thursday May 22 - Friday May 23, 2008
Where: Auburn Public Theater 108 Genesee Street, Auburn, NY 13021
Schedule:
Thursday May 22
4:30 PM Registration
6:00 PM Dinner
Speaker: Dr. Jeffrey Sohl – Director Center for Venture Research
“Software Trends: Alliances, Bootstrapping and Venture Capital”
7:00 PM Wine Tasting
9:00 PM Music Jam (bring your favorite instrument)
A block of rooms have been reserved at the Inn At the Finger Lakes
at a special Forum rate of $79.
Friday May 23
8:00 AM Late Registration, coffee, networking
8:30 AM Social Networking
Speaker: Aaron Newman – Techrigy
Speaker: Speaker: James Gillmore – FaceySpacey
9:45 AM Virtual Worlds
Speaker: Jill Hurst-Wahl - Hurst Associates (Second Life)
10:45 AM AM Break
11:00 AM Hosted Solutions
Speaker: Bill Doolittle – VP Sales and Marketing USA Datanet
12:00 PM Lunch - Interactive Marketing and the Business of Social Networks
Speakers: John Whiteside – Sr. Consultant Communigration
Speakers: J. Sean Branagan – CEO Communigration
1:30 PM Financing Software Firms
Panelists: Scott Murphy – Managing Director Advantage Capital
Panelists: Nasir Ali – Executive Director Seed Capital Fund of CNY
Panelists: Debora LaBudde - Envoiventures
2:30 PM Optional Activities
Option 1– Extended equity financing conversations with Scott, Debora and Ali
(by appointment)
Option 2– Seward House Tour ($5 when you arrive at the museum)
Option 3– Parade of Homes with Lake Country Real Estate
Buy Your Ticket Now!!!! See you There!
on Monday, April 28. 2008 17:58
Need I say more? A picture is worth a thousand words. These are some of the most clever viral marketing and word of mouth marketing campaigns I could quickly find on the internet during a warm Monday morning. Enjoy!

on Tuesday, April 8. 2008 18:51
LinkedIn - Onesheet
LinkedIn is a relatively “closed” social network – “closed” in that you have to be somewhat active to get the most out of the network. While it is possible to see someone’s online resume without being logged in, LinkedIn is most useful when you see his or her connections and references.
How LinkedIn works..
According to LinkedIn, you should only link to people you know and trust. That way, other clients and contacts will have more trust in that person and your other resources based on your opinion. However, you can utilize your connections to introduce you to knew connections, and by LinkedIn partnering with resources such as Businessweek, its now even easier for you to find out who’s doing what – and who their connections are.
…In the real world.
Most just try to connect with as many people as possible. For someone trying to reach an audience of potential employers, they want to make as many connections as they can to become that much closer to someone who may be looking for their services in the future.
on Thursday, April 3. 2008 20:40
Dream Success!
If you’re going to begin socially networking online, you mind as well do it productively. “Productively”, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts. In addition to your SNAPs (Social Networking Account Procedures), you'll also want to monitor your SNAGs (Social Networking Account Goals).
The initial goals of all social networking efforts should be the following:
1. Reach Customers & Colleagues Directly
2. Drive Awareness
3. Listen to Community
4. Respond Quickly to a Crisis
5. Connect Service Teams with Customers to Build a better Service/Marketing Campaign
Of course there’s always room for more...
on Friday, March 28. 2008 03:22
Ever wish that while you are on a company’s website, you could instantly access their company’s contact information and find people you know through connections on LinkedIn. No problem anymore, now all you have to do is subscribe to Businessweek.
Yes, Mashable’s article it wrote back in December of 2007 about the preparation of this has come true. Businessweek has just partnered with LinkedIn to provide you with the contact and company information you desire, and it even helps you find contacts to that organization through LinkedIn.
on Wednesday, March 26. 2008 15:58
What is a Maven? The wikipedia describes a Maven as “a trusted expert in a particular field, who seeks to pass knowledge on to others.” Although Mavens do a good job of persuading people, their primary goal is not to persuade their audience but rather educate and help their audience.
What is a Connector? The wikipedia describes a Connector as “people in a community who know large numbers of people and who are in the habit of making introductions. Connectors usually know people across an array of social, planes, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles.”
Finding and obtaining Mavens and Connectors is a critical part of Damage Control and Word of Mouth Marketing. Word of Mouth Marketing requires Connectors. Damage Control requires Mavens. It begins when one of those friends tells a Connector or a Maven, and then takes watch as the message spreads all across the internet.
on Tuesday, March 18. 2008 21:48
Ever wonder what’s in an online poll? Everyday millions of online polls tell me everything I need to know about myself – what kind of car I should buy, what Disney character I’m most like, and what my internet age is, but what’s really the purpose of all of this? If used correctly, online polls can collect valuable information from your website’s users, as well as recruit some of their friends. ![]()
on Friday, March 14. 2008 14:10
on Wednesday, March 12. 2008 14:42
During our stay at Facebook and Myspace, have you ever wondered if their is another way? Another way to bring People together, Perhaps a better idea to bring productivity to Web 2.0. The idustry is changing and convergence is upon us. Soon we will be able to control our entire world through our Portal. Your New telephone number will be your URL. Imagin the possibilities, Imagin being able to control your professional and personal life through your portal. Its not just communication iTS UR LiFE!
www.trigeia.com

