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SNAG - Measuring Results of Social Networking Account Goals

Posted by Anthony Cerreta in , 2008 , analytics , Anthony Cerreta ...more
on Thursday, April 3. 2008 20:40

Dream Success!

If you’re going to begin socially networking online, you mind as well do it productively. “Productively”, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts. In addition to your SNAPs (Social Networking Account Procedures), you'll also want to monitor your SNAGs (Social Networking Account Goals).

The initial goals of all social networking efforts should be the following:

        1.    Reach Customers & Colleagues Directly
        2.    Drive Awareness
        3.    Listen to Community
        4.    Respond Quickly to a Crisis
        5.    Connect Service Teams with Customers to Build a better Service/Marketing                         Campaign

Of course there’s always room for more...

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Maven Recognition 101: Finding Mavens & Connectors

Posted by Anthony Cerreta in 101 , 2008 , Anthony Cerreta , business ...more
on Wednesday, March 26. 2008 15:58

What is a Maven? The wikipedia describes a Maven as “a trusted expert in a particular field, who seeks to pass knowledge on to others.” Although Mavens do a good job of persuading people, their primary goal is not to persuade their audience but rather educate and help their audience.

What is a Connector? The wikipedia describes a Connector as “people in a community who know large numbers of people and who are in the habit of making introductions. Connectors usually know people across an array of social, planes, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles.”

Finding and obtaining Mavens and Connectors is a critical part of Damage Control and Word of Mouth Marketing. Word of Mouth Marketing requires Connectors. Damage Control requires Mavens. It begins when one of those friends tells a Connector or a Maven, and then takes watch as the message spreads all across the internet.

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Effective PayPal Shipping Procedures

Posted by Anthony Cerreta in 2008 , anthony , business , cerreta ...more
on Friday, March 21. 2008 19:34

Now that your company’s products have begun to be sold online, a strategically organized company-wide shipping procedure is necessary. In addition to your website’s shopping cart and internal monetary transaction system, it is also best to accept customer payments through PayPal.

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