Dream Success!
If you’re going to begin socially networking online, you mind as well do it productively. “Productively”, that scarey word that requires you to set goals and objectives, and then continue to monitor the progress and outcome to best analyze the results of your efforts. In addition to your SNAPs (Social Networking Account Procedures), you'll also want to monitor your SNAGs (Social Networking Account Goals).
The initial goals of all social networking efforts should be the following:
1. Reach Customers & Colleagues Directly
2. Drive Awareness
3. Listen to Community
4. Respond Quickly to a Crisis
5. Connect Service Teams with Customers to Build a better Service/Marketing Campaign
Of course there’s always room for more...
