Social Media Marketing, explained by someone that is actually doing it. Well, at least I tend to think I am; however, the term is VERY broad. In this blog I will outline SOME of the key tools, as well as tracking/analytics utilities. It is very important to know where your users are coming from, what makes them visit, what trends are radiating, and how many click-thrus you are actually getting. You also need to know the importance of building a personal brand online and the public relations aspect that comes along with that. A social media marketer is not your publicist, but it doesn’t mean they don’t need to act like one! They are creating profiles for you across the web where you may voice your opinions as well as helping to syndicate your press releases.
