In a service business, sometimes you have to identify who your client should really be. I used to say in the web design world that I would rather have one client at $40,000 then try and manage eight different projects with eight different clients for $5,000 a piece. It’s a whole lot less work for me, less people to deal with and more of my time can be dedicated to making the one client happy. It also seems to be easier to deal with someone with a realistic budget because the clients you try to service as a “favor” tend to be the pickiest. Typically, because the project could be a large financial commitment in their eyes – even at $5,000 – the smaller clients want to make sure every penny is spent wisely, and the project can easily become micromanaged. Needless to say, there are multiple benefits when servicing the larger clients.
However, with larger clients come larger responsibilities.
We are all familiar with the term viral video. But for those of you that have been locked in a basement without internet access for the last three years, let me explain in a very simple manner. So basically, you create a video and post it on a site like YouTube, then it get’s embedded into a bunch of blogs and Myspace profiles, it gets shared on Facebook, it gets pushed up on Digg, the link is passed around via instant messenger, and before you know it you’ve got over a million views. Think of a virus that’s very contagious and how fast it can spread. Now relate that to video.
A lot of us really cherish these Web 2.0 tech events. It's funny, because the reason is obvious (and something we don't all consider): building and using the web and software has so much to do with being by yourself alone on a computer; it only makes sense that we really like actually meeting the people we socialize with online, in person! Anyway, we all know these events are a great way for us to connect, find synergies, and generally do business. So here's a long list (unfortunately there are no major major events in NYC until Web 2.0 Expo in the fall):
Ever wonder what’s in an online poll? Everyday millions of online polls tell me everything I need to know about myself – what kind of car I should buy, what Disney character I’m most like, and what my internet age is, but what’s really the purpose of all of this? If used correctly, online polls can collect valuable information from your website’s users, as well as recruit some of their friends. 
