In a service business, sometimes you have to identify who your client should really be. I used to say in the web design world that I would rather have one client at $40,000 then try and manage eight different projects with eight different clients for $5,000 a piece. It’s a whole lot less work for me, less people to deal with and more of my time can be dedicated to making the one client happy. It also seems to be easier to deal with someone with a realistic budget because the clients you try to service as a “favor” tend to be the pickiest. Typically, because the project could be a large financial commitment in their eyes – even at $5,000 – the smaller clients want to make sure every penny is spent wisely, and the project can easily become micromanaged. Needless to say, there are multiple benefits when servicing the larger clients.
However, with larger clients come larger responsibilities.
on Wednesday, May 26. 2010 15:56
on Tuesday, July 14. 2009 18:55
Social Media Marketing, explained by someone that is actually doing it. Well, at least I tend to think I am; however, the term is VERY broad. In this blog I will outline SOME of the key tools, as well as tracking/analytics utilities. It is very important to know where your users are coming from, what makes them visit, what trends are radiating, and how many click-thrus you are actually getting. You also need to know the importance of building a personal brand online and the public relations aspect that comes along with that. A social media marketer is not your publicist, but it doesn’t mean they don’t need to act like one! They are creating profiles for you across the web where you may voice your opinions as well as helping to syndicate your press releases.
I can't wait until the web-based world notices the real world.
Really.
I don't mean technologically, or even socially. Save for a few companies, the web does not address offline physical needs.
The sites that do are web 1.0 mainstays: Amazon, Priceline, Ebay, etc. So what do they have that many web 2.0 startups dont? All of these companies not only connect a user socially, as web 2.0 applications do, they also have a real-life component. you recieve product; you actually travel cheaper because of the web; you can barter with a person thousands of miles away.
So, how can the new social web leverage the benefit of these web ancestors? Include offline initiatives! Even television is consumed with reality. Offline events outside of the developer world, offline product demonstrations, sponsorships or products add the necessary longevity, and MONETIZATION that many web 2.0 startups so desperatly need.
No, I am not saying just set up an online store. No I dont want to revert to a clunky, mis-understood internet society. But I would like to see more startups that aid a person in day to day life.
Kudos Basecamp and SaaS, no points to meaningless facebook apps, just for facebooks sake.
Flame me if you will, but the proof is in the primordial ooze...
on Monday, March 31. 2008 03:23
A lot of us really cherish these Web 2.0 tech events. It's funny, because the reason is obvious (and something we don't all consider): building and using the web and software has so much to do with being by yourself alone on a computer; it only makes sense that we really like actually meeting the people we socialize with online, in person! Anyway, we all know these events are a great way for us to connect, find synergies, and generally do business. So here's a long list (unfortunately there are no major major events in NYC until Web 2.0 Expo in the fall):

on Tuesday, March 25. 2008 12:52
on Saturday, March 8. 2008 01:47
on Saturday, March 8. 2008 01:25
on Sunday, January 27. 2008 23:16