In a service business, sometimes you have to identify who your client should really be. I used to say in the web design world that I would rather have one client at $40,000 then try and manage eight different projects with eight different clients for $5,000 a piece. It’s a whole lot less work for me, less people to deal with and more of my time can be dedicated to making the one client happy. It also seems to be easier to deal with someone with a realistic budget because the clients you try to service as a “favor” tend to be the pickiest. Typically, because the project could be a large financial commitment in their eyes – even at $5,000 – the smaller clients want to make sure every penny is spent wisely, and the project can easily become micromanaged. Needless to say, there are multiple benefits when servicing the larger clients.
However, with larger clients come larger responsibilities.
Facebook really just needs to do the ad network thing and get it over with. It's 100% obviously what Facebook connect is about. If cookies worked between sites, they would have done the ad network thing a long time ago, but what they're doing is this: getting people to log in on other sites via facebook connect, and then eventually they'll use cookies to offer behavioral advertising on ALL the pages of those sites, even though facebook connect pages might only take up 2% of the site.
Need I say more? A picture is worth a thousand words. These are some of the most clever viral marketing and word of mouth marketing campaigns I could quickly find on the internet during a warm Monday morning. Enjoy!
The Ten Steps I Take When Writing a Company or Product Tagline.
The right process is always to keep your main objectives in mind. “It’s not to be clever for wit’s sake, but to imbed a lasting sales message into your prospect minds.” Be clear, not clever. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question “Why you, not your competition?” before they even ask it. Slogans like DeBeer’s “Diamonds are forever”, Quizno’s “Mmm, Mmm Good.” and Maxwell House’s “Good to the last drop” can make it easy-peezy for consumers to justify a decision.
